Archive for June 29th, 2014
Cash in on Co-op
June 29th, 2014 by admin
Ah yes, cooperative advertising. You might know it better as co-op, but do you recognize it for what it is? Co-op is essentially free money that vendors allocate towards marketing and advertising to help you, and them, reach target markets and gain exposure. Surprisingly, many companies leave a large percentage of those free co-op dollars […]
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Collect those emails.
June 29th, 2014 by admin
The question is not: will direct mail die. The question is: when will it die. Right now, those glossy postcards are nearing retirement. When properly used, they can still be smart mediums for reaching folks, especially since not everyone has moved wholeheartedly into the digital age. But we are in the digital age. And the […]
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