Pool supply stores are a dime-a-dozen, and most of the national brands have cornered the market with super low prices. How does a store that prides itself on excellent service and knowledgeable staff compete without giving in to abysmal profit margins?
Focus on the knowledge. People understand the value of expertise. A lot will pay extra for it. To steal market share, AquaValue needed to position its stores as having the better purchasing experience—and create a brand folks could connect with. Enter our clueless pool owner. We filmed a series of spots and web videos starring Average Joe and helpful AquaValue retailer. Their funny banter entertains while highlighting how easy it is to care for your pool and spa when you have AquaValue as your trusted partner. The simply takeaway: AquaValue is Your everyday pool expert.