Challenge: Create More Direct Mail Wow
United Aqua Group’s pool builders and retailers were seeking to improve their direct mail pieces. Previous ones were cluttered with promos and information. They feared the main messages weren’t getting to consumers.
Solution: Less is More
The key to a successful direct mail piece is creating something that will grab attention. This is better done by minimizing messages and offering a large graphic element that really piques interest. The old adage less is more is especially true in advertising.