Challenge: Modernize Identity
Many of United Aqua Group’s members were using logos that hadn’t been updated in decades. The fonts were outdated and the illustrations were not sophisticated. The trick was to elevate their logos so they conveyed a modern and strong message while not straying too far from the original marks.
Solution: Redesign Top to Bottom
We began with the original elements and colors of each mark, then evolved the style. Some members preferred their logo to stay pretty close to the original. Others were more adventurous. View the before and after logos below.