Challenge: Assist UAG Members with Lonza Co-op
Lonza has many loyal dealers who are also UAG members. These dealers had earned significant Lonza co-op funds through their purchases of Poolife® and Brilliance® products. However, they were too busy minding their businesses to fully take advantage of these marketing dollars.
Solution: Simplify the Co-op Process
We collaborated with Lonza’s marketing team to create co-branded marketing materials for UAG’s members. These products could be easily purchased, customized and implemented with a single phone call to Watermark. They were pre-approved for co-op use, and all billing would be handled by Watermark as well.