Challenge: Anniversary Promotion
Pisces wanted to celebrate 30 years in the pool business with a big old bash. They needed to get the word out and, in the process, elevate their brand, too. In the past, sales were touted as simply that: a sale. It was time for something more.
Solution: Event Branding
If you want your event to succeed, brand it. We came up with a name for the anniversary party and sale, then developed direct mail, ads and an Facebook presence to promote it anywhere and everywhere we might reach Pisces’ customers. The anniversary was a huge success. To build on that momentum, we launched a revamped Pisces website. Now everyone knows that Pisces knows water.