In February 2014, UAG would host its 51st annual conference. However, this would be the first conference under the United Aqua Group brand. All materials needed to deliver the same, concise message: this was not your daddy’s group.
We developed the theme “Seize the future” as an all-encompassing mantra. Banners, programs and opening video all served to amp up the attendees and then get their buy-in. UAG is speeding ahead and no member was to be left behind.