Watters Aquatech designs exquisite waterscapes. They also build economical pools. Understanding they couldn’t be all things to all consumers, they decided to focus on the high-end pool market. But how might they convey this change to consumers?
We said out with the old and in with the upscale. We rebranded Watters Aquatech into a company that embodies luxury and sophistication. New website, new brochures, even a new showroom. All of these elements combined to send the message that Watters Aquatech designs some of Las Vegas’ most elegant pools and spas—and that message was well received.